Stegeman is the number one brand of the processed meats category in the Netherlands, a market which is dominated by private labels. The brand has a strong heritage (it exists since 1858!) and is mostly known by the Dutch consumer as a snacks brand.

Stegeman has a high top of mind (34%), spontaneous (60%) and aided (98%) awareness and a remarkable image of a local brand with a rich history, that stands for traditional expertise and delivering good taste. But it is also seen by the Dutch consumer as a friendly brand for everyone, offering value for money.