Half of our sales are branded products, most of them in premium segments, representing the highest possible standards of quality and taste for our consumers.

Although these brands still have very strong roots in their country of origin, where they have been built on years of tradition in the art of making the finest “charcuterie” products, some of them are already well-known in other European countries.

Because we believe that investing in strong brands consists in having the best possible structured portfolio of both local and European brands and products, developing best practice approaches to product management, and keeping a very determined focus on the actual return of all our marketing investments, we are also able to maximize the efficiency of our response to our customers.