In its pre-release in Campofrio Facebook page, the new campaign "Comedians” became a trending topic on Twitter in less than a day. "Comedians" brings together, the most famous Spanish comedians in an ad which pays tribute to the Spanish spirit of knowing how to enjoy and being resilient despite being faced with challenges. The spot was directed by Alex de la Iglesia, a second project for him with Campofrio

Campofrio pre-launched on December 20 on its Facebook page its new campaign "Comedians" which will be on air from December 24 in major national, regional and digital TVs and cinemas. The spot was directed by Alex de la Iglesia, written by McCann Erickson, and pays tribute to the ability of Spaniards to enjoy life even in the most adverse circumstances. The Basque director, who had a great success last summer with the spot he did for Navidul "A ham indestructible", has described the campaign as "a short film and, above all, a statement on how we should view life: When life gives you a lemon, make it lemonade.

With “Comicos” Campofrio seeks to offer a smile to consumers in the face of today’s crisis.. The famous Spanish comedian Santiago Segura, overwhelmed by the bad news, reveals the pact of those devoted to make others laugh: when they perceive bad mood prevails, they get together around the gravestone of a great Spanish comedian to share some food and drinks and ask him for advice on how to always approach life with a smile

“Comicos” follows the usual style of Campofrio’s campaigns, with humor as the axis. According to Jaime Lobera, Marketing Director of Campofrio,” This campaign is the utmost expression of joy in life.” The commercial received several praises and has been rated as top spot for Christmas in Spain, surpassing 130,000 hits on YouTube in one day, with thousands of users post messages of congratulations.